When you choose an eco-friendly promotional product, you’re making a statement about your brand – you care about the environment that you’re doing business in. To the customers for whom that matters, your message is received loud and clear. It aligns your brand with their values, and, in the age of social media, this is more important than ever.

How and when a customer will use a promotional item is an important part of the decision-making process, and the great news is that eco-friendly options often lend themselves to everyday use. In many cases, organic materials are more durable than plastic alternatives too, meaning your promotional item will have a much longer shelf life.

On-trend products right now include:

Reusable bags

These go far beyond the typical reusable shopper; we are seeing companies choose from a host of environmentally-sound, durable and on-trend fabrics from calico to bamboo fibres. Bags can be designed for a wide range of uses, from grocery shopping and cooler bags to beach bags, and even produce bags to replace the single use ones in the fruit and veg section of the supermarket.

Reusable coffee cups

These are available in a wide variety of styles, sizes, colours and materials, and if you get it right, your customer may just use it for their coffee every single day, and that can be great for brand exposure.

Beeswax Wraps

We are seeing an increase in outside the square products too, like these organic reusable, washable food covers that replace plastic food wraps and foils.

And the environmental trend goes far beyond the product itself. We are seeing more and more companies opt for environmentally-sound production too. There are a number of options available in this space; from using inks made of recycled plastics in the printing process, to recyclable paper wraps replacing individual plastic bagging, and even choosing to manufacture the product at a factory that uses sustainable practices.

When choosing any promotional product, it’s important to remember that this product speaks for your brand. How it looks, its quality and its environmental credentials are all saying something about your company values; so it’s key to make sure these align.

Opting for eco-friendly products and production makes a clear statement about your brand, it’s values and its sense of social responsibility, so it’s certainly an option worth considering when planning your next promotional item.